Meet the Influencers Making a Living from the Outdoors
In the age of social media, people are turning their passions into full-time careers in ways that were once unimaginable. While influencers in fashion, gaming, and finance dominate online spaces, another niche has been steadily growing: outdoor influencers—adventurers, survivalists, and nature photographers who make a living by documenting their experiences in the wild.
From trekking remote mountains to showcasing survival skills, these influencers are proving that the outdoors isn’t just a place for adventure—it’s also a business opportunity. Here’s a look at some of the most fascinating careers that blend social media with the natural world – which is everything we love here at Qaou Outdoor.
1. Adventure Travel Vloggers
One of the most popular ways influencers earn from the outdoors is through adventure vlogging. These content creators film their hiking, biking, diving, and climbing expeditions, attracting millions of viewers eager to experience thrilling landscapes through their eyes.
How They Make Money:
- YouTube ad revenue from their adventure videos
- Sponsorships from outdoor brands like Patagonia, The North Face, and GoPro
- Affiliate marketing by linking to the gear they use
- Selling online courses on adventure travel and content creation
Notable Figures:
- Eva Zu Beck – A solo female traveler who documents extreme adventures, from overlanding across Africa to climbing remote peaks.
- Craig Adams – Known for his stunning cinematography, Craig focuses on minimalist travel and long-distance hiking routes around the world.
2. Professional Survivalists & Bushcraft Experts
Survivalists have gained a massive following on social media, sharing primitive living skills, off-grid techniques, and survival challenges in extreme environments.
How They Make Money:
- YouTube and TikTok monetization for survival challenge videos
- Brand collaborations with outdoor gear companies
- Selling survival courses and eBooks
- Membership platforms like Patreon for exclusive content
Notable Figures:
- Ed Stafford – A former British Army officer who shares survival techniques from his solo adventures in extreme conditions.
- Fowler’s Makery & Mischief – A survivalist influencer who gained fame by winning Alone and now teaches off-grid living skills online.
3. Nature & Wildlife Photographers
Wildlife photography isn’t just a passion—it can be a full-time career for those skilled in capturing breathtaking shots of animals in their natural habitats.
How They Make Money:
- Selling prints and stock photos to magazines, websites, and brands
- Partnering with travel and conservation organizations
- Social media sponsorships for camera and outdoor brands
- Hosting workshops and guided photo tours
Notable Figures:
- Paul Nicklen – A National Geographic photographer specializing in Arctic wildlife.
- Cristina Mittermeier – A marine photographer and conservationist documenting ocean life.
4. Van Life & Overlanding Influencers
A growing number of people are turning full-time van life and overlanding (off-road vehicle travel) into a profitable lifestyle, documenting their nomadic journeys through stunning landscapes.
How They Make Money:
- YouTube vlogs and travel blogs with ad revenue
- Sponsorships from vehicle brands like Jeep and Land Rover
- Merchandise sales (stickers, t-shirts, eBooks about van life tips)
- Affiliate marketing for camping and van conversion gear
Notable Figures:
- Eamon & Bec – A Canadian couple documenting their van life adventures across multiple continents.
- Trent & Allie – Full-time overlanders sharing their journey of remote travel and off-grid living.
5. Outdoor Gear Reviewers
Testing and reviewing hiking boots, backpacks, tents, and outdoor tech has become a highly profitable niche for influencers who help adventurers choose the best equipment.
How They Make Money:
- Affiliate marketing (earning a commission when people buy through their links)
- YouTube ads from review videos
- Sponsored partnerships with outdoor brands
- Selling gear lists and online guides
Notable Figures:
- Darwin on the Trail – A backpacking gear reviewer who focuses on ultralight hiking.
- Outdoor Gear Lab – A team that rigorously tests and reviews adventure equipment.
6. Ethical Eco-Tourism & Conservation Influencers
A new wave of influencers is using their platforms to promote responsible travel and conservation efforts, educating audiences on eco-friendly adventure tourism.
How They Make Money:
- Partnering with eco-tourism companies and sustainable travel brands
- Public speaking and workshops on conservation
- Hosting eco-friendly adventure retreats
- Selling digital travel guides on sustainable tourism
Notable Figures:
- Sustainable Travel International – A social media-driven organization focused on eco-conscious travel.
- Brianna Madia – A van life traveler known for her advocacy of ethical overlanding.
Final Thoughts: The Future of Outdoor Influencing
The outdoor influencer economy is booming, with adventurers finding innovative ways to turn nature into a business. From vlogging extreme hikes to teaching survival skills online, these content creators are proving that the great outdoors is not just a place to explore—it’s a place to earn.
For those passionate about nature, the rise of social media presents a unique opportunity: get outside, share the adventure, and make a living doing what you love.
